Cloud PBX: Back to the Basics

Oct 2016

Cloud PBXs are becoming more and more popular in modern business communications.  Are you aware of the cost benefits, business continuity, and rich features they offer?



A Cloud PBX system is an internet based phone system designed to significantly improve communications between employees and clients. It is a virtual system and can also be known as hosted VoIP (Voice over Internet Protocol). Businesses that migrate to a Cloud PBX system will have access to a wide range of features, some of which are not available on traditional on premise phone systems. A Cloud PBX System uses IP phones which connect to the service provider’s server via an internet connection. Administering the system is performed through a web based portal where changes can be made and extensions can be added and or removed.




Compared to a traditional on premise PBX, a Cloud PBX has a number of cost benefits such as lower upfront costs and no ongoing maintenance costs. Depending on the provider, businesses can either purchase IP phones up front or lease the IP handsets.  Unlimited local and long distance calling are typically included at no extra charge to the end customer.




Cloud PBX phones systems provide a wide variety of features & functions that help staff communicate better internally, and facilitate improved interaction with customers.  Cloud PBXs typically come with softphones for mobile devices and desktop computers which enable any internet-connected device to function as the person’s business phone endpoint.  In this way, Bring Your Own Device (BYOD) becomes a true reality for businesses.  HD voice is a great feature as it is able to provide superior sound quality than legacy offerings.   Advanced Cloud PBX systems are often referred to as Unified Communications as a Service, or UCaaS systems.  These typically involve individual and multiparty chat, rich presence, video, and web conferencing capabilities.




Any Cloud PBX provider worth its salt will offer an intuitive and easy-to-use portal for customers to use.  These portals provide the customer flexibility and control over their communications system.  Easily assign extensions, add/remove users, and configure call flows.


Business Continuity


Reliability is vital to the reputation of any business, customers are drawn to companies who are deemed reliable.  The Cloud PBX provider should have redundant architecture and enable you, in the event of a network failure, to divert or forward all the calls to anywhere in the world.


About Altus


Altus is the premier choice for cloud-based communications solutions, providing businesses with flexible and secure technologies that help employees and customers stay connected more easily.  Whether looking for basic voice service, comprehensive unified communications, or contact center, business executives trust Altus to deliver the latest features and functionality without costly capital spending programs.  Altus offers enterprise-grade performance across its secure, geo-redundant carrier platform. Start communicating better with Altus.  For more information, visit or call toll free 866.922.4001.



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