A Few Thoughts on Web Conferencing

May 2016

Thomas Friedman famously announced that the world is flat in his 2005 book where he detailed the oncoming wave of economic globalization.  He spoke about VoIP, mobility, and file sharing as key ingredients in this trend, but ten years on it is pretty clear that unified communications, video, and web conferencing will also play increasingly important roles.



Web Collaboration


Real-time online meetings where multi-party audio is combined with either content sharing, video, or both, have exploded onto the business scene in the past five years.  The impetus for this is obvious: nobody wants to travel (whether across town, across the country, or even down the hall) when they can get a comparable personal interaction in a more time and cost-efficient manner.  Faster, more frequent meetings enable collaborators to iterate ideas or content more rapidly via web conferences without wasting unnecessary time or energy.  As a technology-forward business person, you should be thinking about how you can get the biggest impact out of web conferencing for your company.



Eight Hundred Pound Gorillas & Point Solutions


The two leaders in business web conferencing thus far have been Cisco WebEx and Citrix GoToMeeting. Both of these solutions cost between $39 and $69 per organizer per month for a virtual room that accommodates 25 to 100 attendees.  These two, like the myriad of other products in the field including BlueJeans, ShareAnywehre, Join.me, and Zoom, all provide web conferencing of varying but typically acceptable levels of quality and features.  The problem with these applications is that they are point solutions, not tied into your overall communications ecosystem.  Moreover, there is the fact that you need to pay more for these ancillary services (both monthly fees as well as usage in some cases), and sharing a single organizer credential may be cumbersome or prohibited by the terms of the licensure depending on the vendor.




Altus Web Conferencing


At Altus, our web conferencing application is natively integrated with our overall UCaaS offering.  That means your employees can be on a phone call and seamlessly transition that voice call into a multiparty video call or web conference session and easily add users to the dialogue.   Every premium user on the Altus UCaaS platform have his own web collaboration room with his own set of credentials.  All of this costs an incremental $5 and $7 per organizer, as opposed to $39 to $69 per organizer.  And, like all of the other web conferencing vendors, you do not need to be an employee of the company to join a web conference, but merely need to be invited to the session by the host or organizer.  Lastly, there are no usage fees, which mean that your expense is regular and predictable, and doesn’t fluctuate with conference volumes or flows.




About Altus


Altus is the premier choice for cloud-based communications solutions, providing businesses with flexible and secure technologies that help employees and customers stay connected more easily.  Whether looking for basic voice service, comprehensive unified communications, or contact center, business executives trust Altus to deliver the latest features and functionality without costly capital spending programs.  Altus offers enterprise-grade performance across its secure, geo-redundant carrier platform. Start communicating better with Altus.  For more information, visit www.altusuc.com or call toll free 866.922.4001.



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