Innovation Update: Mobility

Sep 2015

Mobility, dispersed workforces and business continuity are causing more and more companies to deploy cloud-based phone systems.

Technological innovation is redefining the workplace and changing the way customers and employees communicate. With the advent of the Internet, cloud hosting, and the proliferation of mobile devices, business activity is no longer confined to a physical office. Whether working from home, at a customer’s business site, in the car, or at the local coffee shop, the workplace is now wherever employees are located.

With traditional business systems, mobile phones aren’t integrated within the office phone system as they are with cloud-hosted systems. As a result, Caller ID reveals that a distinct mobile number is being used when making business calls, not your business phone number. Some workers even carry two separate mobile devices, one for personal use and another for work activities. This is nonsense.

Your employees don’t need to be sitting at a desk to take and receive calls on their work line. They can use a mobile device, computer, or home phone to do business from any place, across all kinds of networks. Our cloud-based communication system enables mobile devices to be just another integrated end point within the business phone system, with the same feature set and call routing abilities. Workers can access their company’s phone system on their mobile devices while on the go, and they can keep their business and personal accounts separate on the same device. In addition, calls made on the mobile devices are recognized on Caller ID as calls from the company phone number, not the personal phone number, extending a professional business presence for those making the calls outside of their office.

More and more companies are opting to ditch the traditional phone instrument altogether and go with a mobile-first communications deployment, using the smartphones and devices their employees are familiar with and already own. Depending on where you are in your business this might sound a little extreme, and most companies that deploy cloud-based communications systems decide to utilize traditional desktop phones in conjunction with mobile phones and smart tablets.

Another key driver of cloud-based phone systems is business continuity. Even if your physical office gets knocked out or experiences problems with its wired network connection, your employees can still take and receive business calls on their personal mobile devices because the call switching apparatus isn’t embedded in an on-site PBX. Rather, our services are hosted in multiple geo-redundant, highly secure, carrier data centers. So, even in the event of a natural disaster, workers can still make and receive calls as long as they have some connection to a mobile network or the Internet.

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